Business + Finance + Law

5 Of The Best Digital Marketing Tactics To Add To Your Strategy This Year

With traditional marketing options now labeled as ineffective, unaffordable, and unarguably outdated, businesses need to adopt digital marketing strategies. But fortunately, digital marketing is affordable and exceptionally effective in comparison to its obsolete predecessor.


With this, if you’re wondering where to kickstart your business’s digital marketing journey, we’ve listed five of the best tactics to add to your strategy this year. 


Display Ads

Traditional marketing ads have always been the most expensive way of giving a brand the exposure it needs. But even so, billboards, newspaper ads, and other kinds of traditional advertising are not entirely that effective; brands only receive short bursts of visibility, and this visibility cannot be effectively aimed at any particular target audience. 


Enter digital display ads. The modern spinoff proves far more effective, and affordability is no concern, even for startups. Businesses can now find display advertising services to create campaigns that boost mobile-friendly ads, banner ads, media ads, and so much more. 


Influencer Marketing

As social media engagement continues to take over the attention spans of almost every corner of the world, businesses have an opportunity to take advantage of these buzzing platforms as a marketing space. 


But starting a business with social media pages requires ongoing efforts. Building a following will take some time, especially if you’re going the organic route for a high-quality following. And here’s where influencers come in handy; they already have enormous followings and, as their title suggests, an incredibly potent influence over this audience. So, why not hinge your brand’s social media presence on the already solid success of influencers in your particular industry?


Marketing Automation

In the new world of booming technology, automation is everywhere, making mundane processes effortless and as accurate as possible. With this, marketing automation does just that. And there are several compelling benefits associated with implementing a range of automation tools into your marketing strategy. 


From lead generation and sales automation tools, to mention but a few, your brand will boom naturally, and your marketing and sales teams can focus their energy back on those more intricate tasks that matter. 


Multi-Platform Content Reach

Content marketing is bigger than ever before. The results obtained through a content reach strategy can propel a startup into a trusted brand in no time. Sales will increase, and so lead generation efforts will flourish. 


But if your current content marketing strategy only reaches your audience from your business’s website, it’s time to start reaching further. Implement a multi-platform strategy that ensures your content and brand’s visibility is enhanced enormously. 


Chatbot Marketing

Chatbots are pretty helpful for your website’s customer service portal, and they can enhance customers’ online shopping experience as a result. But they’re also exceptionally useful for marketing purposes. 


Facebook Messenger chatbots and other similar bots can be used to expand campaign reach effectively, close sales deals, and boost brand visibility all the same. 


There are tons of digital marketing tactics and trends emerging. So, once you have adopted the above trends into your strategy, it’s worthwhile to continue searching for more beneficial tactics to boost brand visibility and strengthen your bottom line effectively. 

Previous post

The Art of Brewing

Next post

St Edmund's Festival Canterbury: 29 June - 5 July