Food + Drink

A recipe for culinary success: Amazon Prime members now get free delivery on all HelloFresh orders

Prime members get access to free delivery on HelloFresh recipe boxes, bringing fresh ingredients and foodie inspiration into homes for less this year.

 According to new research, the UK is in culinary ‘Groundhog Day’ with one in three cooking the same ‘comfort food’ meals twice a week and over two thirds looking to branch out and improve their cookery skills in 2024.

 The HelloFresh offer is just one of the ways Prime provides great value year-round – anyone can join or start a 30-day free trial at amazon.co.uk/prime

Amazon and HelloFresh, the UK’s number one recipe box delivery servicehave launched a new exclusive offer giving food loving Prime members in the UK access to inspirational recipes and fresh ingredients with no delivery charge for a whole year. The offer is available for both new and existing HelloFresh customers, making now the perfect time for Prime members to refresh their recipe repertoires.

The offer follows new research which reveals two thirds (69%) of Brits are looking to improve their cookery skills in 2024. While the majority (63%), feel inspired to cook their own meals from scratch, one in three are currently cooking the same meal twice a week, with over 50% admitting to cooking the same meals on a weekly rotation. Classic comfort foods including spaghetti Bolognese (61%), roast with vegetables (51%) and bangers and mash (37%) top the list of meals cooked on repeat, with the biggest barriers to branching out including the cost of buying all the individual ingredients (45%), not having the right ingredients at home (41%), and being time-poor (34%).

Respondents are aiming high for 2024 though, with Korean style BBQ beef, a Hello Fresh favourite, topping the list of meals Brits are looking to master this year, followed closely by roasted duck breast.

“We’re always looking for ways to provide more value to our Prime members, and our new offer with HelloFresh will help customers save even more throughout the year,” said John Boumphrey, UK Country Manager at Amazon. “Prime members already have access to a wide selection of great value groceries through Amazon, and now have an opportunity to get free delivery on a range of recipe boxes.”

Adam Park, UK CEO at HelloFresh added, “We are very pleased to launch this exclusive offer with Amazon Prime and make it easier for Prime members to enjoy HelloFresh meals at incredible value, now with free delivery for a whole year. For anyone looking for inspiration for healthier, more convenient, and delicious meals for themselves and their families, there’s never been a better time to take a fresh approach in the kitchen”

Prime members looking to mix up their meals in 2024 can head to www.amazon.co.uk/hellofresh for more information, full Terms and Conditions and to redeem their free shipping.

More Opportunities to join Prime

The offer is just one of the ways Prime provides great value year-round, including a range of fast, convenient delivery options, unlimited access to award-winning movies and TV shows with Prime Video, over 100 million songs in shuffle mode, All-Access playlists, plus top podcasts available ad free with Amazon Music, Prime Gaming benefits, more than 1,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Photos, one free pre-released book a month with Amazon First Reads, and incredible savings with Prime Day and Prime Big Deal Days.

Anyone can join Prime or start a 30-day free trial at amazon.co.uk/prime to take advantage of the deal, as well as all the many other benefits included in the program:

  • Amazon Prime membership is just £8.99 per month or £95 per year.
  • Prime Student members can also take advantage of the deal as part of their membership, which is only £4.49 per month. Those studying can sign up for a 6-month trial of Prime Student at amazon.co.uk/joinstudent.

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