‘Be Your Beautiful’ At Bluewater This Weekend

As part of a wider campaign shining a spotlight on beauty, cosmetics, and health and wellbeing, Be Your Beautiful’ will hit Bluewater this weekend, the 10th & 11th July offering two days of giveaways and empowerment opportunities, incorporating the values of beauty, kindness, wellbeing, and being true to yourself.

The event includes a giant foot-powered digital scratch card machine that shoppers can play to be in with a chance of winning one of over 850 prizes, and an ‘Empowerment Mirror’ featuring designs and slogans from Instagram’s Jemma Solomon aka “The Label Lady

The event will also include a beauty amnesty hosted by charity The Hygiene Bank where shoppers can donate unopened, unused toiletries and beauty products which will then be distributed to good causes in the Kent area.  

Shoppers can embrace the glamour – and their inner drag queen – by signing up for access to exclusive videos and interviews with stars of RuPaul’s Drag Race UK, Tayce and Lawrence Chaney. As well as giving the inside scoop on their transformative make-up looks, the Queens will be discussing beauty, PRIDE and wellbeing. 

There is a great selection of beauty and wellbeing brands at Bluewater including Dermalogica, Too Faced, Peloton, Sweaty Betty, Neal’s Yard, Rituals and Molton Brown.

Robert Goodman, Senior Centre Director said: “We are delighted to be able to welcome the people of Kent to our Be Your Beautiful event. We believe it’s so important for everyone to feel beautiful in their own skin, confident and true to themselves.  

“Be Your Beautiful has something for everyone whether that’s feeling great whilst taking a snap in our Empowerment mirror, winning an exclusive prize or grabbing a must-have beauty product at one of our retailers, so be sure to sign up for the latest updates and don’t miss out.” 

To sign up early for access to the scratch card machine, or to view exclusive content from RuPaul’s Drag Race UK Queens, visit

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