Bluewater’s Giving Tree raised over £110,000 worth of donations

Bluewater’s local community raised over £110,000 worth of donations via the centre’s Christmas charity drive, the Giving Tree, with all funds going to a variety of children’s and family charities across Kent and the South East.

Throughout December, Bluewater’s guests were invited to choose a tag from The Giving Tree that detailed the child that they would buy for, before choosing the perfect gift at one of Bluewater’s hundreds of stores. The appeal also accepted contactless tap-and-go donations, allowing time-poor guests a quick and easy way contribute to good causes.

In total, visitors to Bluewater donated almost 7,000 gifts which had a total value of over £104,000. A further £6,000 was raised by donations made by the tap-to-donate function.

Donations made by Bluewater’s guests were sent to over 40 local organisations including:

  • Kent Wish Foundation, who create the opportunities and platforms for children and young adults with life limiting illnesses to receive their one ‘wish’.
  • We Are Beams, a charity which supports disabled children, young people and their families in Dartford, Gravesham and Sevenoaks.
  • 21 Together – a charity supporting children and young people with Down’s syndrome, their families and those that work with them.
  • Crossroads Care – the charity benefits unpaid carers and the people they care for across Kent, supporting young carers from as young as 5 years old through to 18 years old.
  • Bexley Moorings Project, an early intervention support service offering one-to-one befriending and specific group sessions to those aged between 8-17, who may be experiencing material or emotional deprivation, in crises, at risk or have a caring responsibility.

James Waugh, Centre Director at Bluewater, said: “We know that our charity drives are always met with the upmost generosity from our guests, but we have been amazed by the kindness shown by our guests this Christmas.

“The festive season at its core is about togetherness and community, and we want to thank those who contributed so generously to make a real difference to those families who needed it the most this festive season.

“Our Giving Tree allows us to support fantastic local charities, who are already carrying out great work within their own communities. Using our charity drives to support them, helps ensure that the work we’re doing here at Bluewater has a tangible impact within our local community.

“We also want to say a big thank you to the volunteers from each of the charities who supported the running of the Giving Tree. It was great for our guests to be able to hear about how appreciated their gifts were.”

This January, Bluewater has partnered with The Salvation Army to install clothing donation banks located in the outer green car park, in front of the entrance to John Lewis.

With an aim to encourage more healthy and sustainable consumption, both Bluewater’s brands and guests are invited to donate their unused and unwanted clothes to the banks. The donations will then be sold by The Salvation Army, with all profits going towards providing practical help for those in need, including specialist support for survivors and potential victims of modern slavery and shelter for those experiencing homelessness.

Bluewater’s owner, Landsec, announced its commitment to investing in the local community in 2023, with the arrival of its social impact programme, Landsec Futures. The £20m fund aims to bring more value to the local communities where Landsec invests and is dedicated to enhancing social mobility in the real estate industry.

Landsec is also committed to providing community grants between £1,000 and £3,000 to support charities and not-for-profit organisations in their daily activities to help accelerate their work within local communities.

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