How to attract more customers to your business

Whether you operate your business online or with bricks and mortar, mastering the art of attracting new clients is no easy feat. While customer retention is integral to seeing your business grow from strength to strength, it wouldn’t be possible without an effective customer acquisition strategy first.

In this guide, we’ll cover some of the best ways to attract new customers to your business – without risking the loyalty of any of the clients you’ve worked hard to keep.

Use an effective e-commerce strategy

With almost 50 shops disappearing from our High Streets every day, it’s more important than ever to secure an authoritative online presence for your business. The more effort you put into your website, the more likely it is that your customers will want to use it.

Your website should focus on a seamless customer experience – or UX – complemented by helpful buttons, graphics, and optimised, original content. Use social media platforms like Facebook, Twitter and Instagram to help promote your business, boosting the potential for organic visits to your website. 

Consider an unsecured business loan 

Getting an unsecured business loan would help keep your stock up to date with the latest trends or customer favourites, increasing your inventory and therefore appealing to a wider audience.

This option is particularly useful for small- and medium-sized businesses, since it doesn’t require a charge on property or against a business asset – or any other form of security. As a borrower, you’ll be able to raise finances quickly, flexibly, and without the usual barriers you’d expect.

Try a partnership with another business

In a partnership, you won’t need to bear the burden of corporate responsibility alone. You and your partner will share in any losses your business makes, alongside bills for stock or equipment you buy for the company.

If you do choose to set up a business partnership, it’s important to share responsibilities. You’ll need to work together to come up with a name, choose a ‘nominated partner’ and register with HM Revenue and Customs to get your feet off the ground.

Cater promotions and discounts to new customers

Modern customers still seek great value and special offers. Lure prospective clients into your business by providing exclusive introductory discounts, complimentary services like gift wrap, or multibuy offers.

With good value for money being the main driver of brand loyalty for almost two thirds of customers, it’s important to make sure that any strategies you choose to incorporate for your new clientele won’t jeopardise the value of your existing products and services.


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