How to Reach More People with Your Business
Are your customers in Canterbury or anywhere else in Kent? Well, there is one proven superior way to get more eyes on your business website and that is SEO. The theory behind SEO, or Search Engine Optimisation, is that people will search for any terms that relate to your business, and if you’re not in the top few results of that search, they won’t look at it. Think about it. Have you ever clicked on page 2 of Google search results? Only if you’re really desperate for an answer probably. So, SEO helps your business website climb those search results for a much better chance of getting clicked on.
“SEO is ongoing work,” says a Kent SEO agency, so your site will need to receive regular analysis to assess its performance, with a view to changing strategy should that be necessary.. But there are a few quick troubleshooting moves that you can make to make sure that your site isn’t unnecessarily dragged down the rankings. Take a look at our guide to SEO troubleshooting to get more customers/users’ eyes on your business website.
Find some problems
The first move is to perform a site audit, which should hopefully weed out any problems with your website or blog that might be an issue to Google bots that are looking it over. You can use plenty of site audit tools on the internet to whittle out a lot of problems.
Some of these errors might include server errors, broken links, “nofollow” links on the wrong pages, and faulty robot.txt. These might seem like small problems – and they are, with easy fixes – but they’ll have a big impact on your SEO. Google bots will have problems crawling these pages to make sure that your site is fully informed and offers an optimal user experience, sending you further down Google search rankings.
Make sure your site is optimised
A big part of making the best user experience is making sure that your website is optimised for mobile use. Everyone is accessing websites via their phone nowadays, to the point that we really only open our laptops for work. A large chunk of users accessing your website are likely to be doing it via their phones, and if you’re in eCommerce, that number is only going to go up.
So, it’s important that your website is optimised for mobile use. Without it, with long loading times or navigation that’s harder on a smaller screen, your users will bounce. Make sure your images are compressed and only to dimensions you need for a lower loading time and your menus are clear and easy to read on a tiny screen.
Redesign your site’s architecture
Your site’s architecture is an important part of keeping both bots and users from getting confused on your website. Create a sitemap to allow bots to better crawl your website and better understand what your content is all about. Pillar pages will allow you to group topics together neatly. Not only will this make for a better browsing experience for users and a better crawling experience for bots, but it will allow you to rise in ranks due to you offering a full and informed answer to the user’s queries.
Get rid of duplicate pages
Duplicate pages will confuse both users and bots. They will underscore your authority and therefore send you further down the SEO rankings. Make sure they don’t negatively affect your SEO by setting your preferred or “canonical” URL version of your pages in the Google Search Console, or create 301 redirects to combine duplicate pages.