The phygital transition is revolutionising the design world

The design world is constantly undergoing a process of renewal, of new trends that are pushing it towards new goals, through the creation of products that are increasingly focused on people and their most basic needs. In this complex age of global pandemic, people are increasingly seeking an intimate connection with their surroundings in interior design, a very special feeling that can only be triggered by high quality furnishings that stimulate people’s senses and their natural wellbeing mechanisms. In order to to keep up with the times and avoid the risk of being at a disadvantage compared to their competitors, design brands must first of all revolutionise their communication with their interlocutors, making it simpler and much more streamlined. Dialogue with prospective customers should be made easier, while websites and social media should encourage deep immersion in the brand’s universe, creating a unique experience. 


Perception is key 


Furniture design brands in Kent have also been updating their outward communication for some time, changing the appearance of their channels and making them more like shop windows, giving consumers the feeling that they are in a real shop. This is ph a phygital, a rather rarefied concept that indicates a mixture of the physical and the digital, fostered and experienced through technological solutions capable of increasing the perception of a product, making it almost tangible (even if the user is at home). By capturing people’s attention with high-impact images or videos, the brand will have taken the first step towards winning over a potential new customer, bewitching them with the visual power and aesthetic appeal of its products.


This is an iteration that can certainly be made possible with the most advanced technologies, with cutting-edge software that allows you to take real virtual tours of showrooms and even to perceive the smell of a given covering, even thousands of kilometres away. To achieve the same result, brands can also harness the visual power of image and video, allowing the viewer to be fully immersed in the brand’s sensory universe. At a time when online and offline communication is dominated by image, companies have a valuable opportunity to harness the visual potential of products to create a phygital reality, connecting with millions of people virtually through their own content on social media, or even on the company website. 


The power of the image


In Kent, some well-known producers of handmade wooden furniture have already started to follow this path, publishing on their websites a series of high-definition images full of details. The viewer has the impression of being in a shop and looking closely at a particular product, as if it were right in front of his eyes. The same attention to detail also characterises the home page of the website of a well-known Kent-based furniture group, which includes some of the biggest names in the furniture industry. The precision of the detail, in this sense, makes it possible to take a closer look, much closer to reality, allowing the observer to notice details that could only be seen in person. This is where the aim of the phygital transition is: to increase people’s perception, cancelling out the differences between physical and virtual reality. 


Even some of the best online gambling platforms are starting to familiarise themselves with the hybrid, or phygital reality: offering a wide range of free slots and casino games, these sites allow fans to transcend the physical reality of physical casinos, allowing players to virtually experience the same emotions of traditional atmospheres, with the possibility of free spins to practice with. With the platform’s wide selection of games – carefully selected by teams of professionals based on the reliability and security of the payment methods – players can have fun for free, preparing themselves in the best possible way for the real money game. In addition to a unique gaming experience, these platforms also combine a pleasing graphical interface with breathtaking effects. 


We are inevitably moving towards a hybrid future, where the boundary between physical and digital will become increasingly blurred. It is a change that is taking place, and it has the real possibility of affecting every part of our lives: not only work and shopping, design or well-being, but also entertainment and adrenalin-fuelled experiences, which, in order to be fully experienced, will have to possess a pinch of the peculiar malice contained in virtual technologies. 



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