Campbell’s Soup salutes Andy Warhol with limited edition tomato soup cans
Fifty years after Andy Warhol developed his iconic series, 32 Campbell’s Soup Cans, Campbell’s is paying tribute to his work by introducing limited-edition cans of Campbell’s Condensed Tomato Soup with labels derived from original Warhol artwork.
The cans will be available in supermarkets from mid September 2013. Three years ago Warhol’s Big Campbell’s Soup Can With Can Opener sold at auction for $23.8 million. Thankfully for UK soup lovers, these Warhol-inspired masterpieces will retail at less than a pound!
The stunning four new designs have been produced in partnership with The Andy Warhol Foundation. They reflect Warhol’s pop-art style and use vibrant, eye-catching color combinations like red and blue, and pink and teal.
“We are delighted to celebrate the enduring legacy of these two icons by bringing Warhol’s art back to the Campbell’s soup cans that provided him with inspiration,” said Michael Hermann, Director of Licensing at The Andy Warhol Foundation. “Moreover, it is wonderful to note that this project shall contribute generously to the Foundation’s endowment from which it distributes grants in fulfilment of its charitable mission to advance the visual arts.”
Campbell Soup Company never commissioned Warhol to paint the original soup cans; he found his own inspiration from the classic red-and-white Campbell’s label that made its debut in 1898. When once asked why he painted the soup cans, Warhol noted, “I used to have the same (Campbell’s soup) lunch every day for 20 years.” Further reflecting on his career, Warhol claimed that 32 Campbell’s Soup Cans was his favourite work.
When the Campbell’s brand was first featured in Warhol’s 1962 artwork, then President and CEO, William Beverly Murphy, indicated that he had some initial concerns. The company took a ‘wait and see’ approach and quickly became a supporter of Warhol’s work – sending him cases of Campbell’s Condensed Tomato soup, commissioning two paintings and establishing the Andy Warhol Scholarship Fund with the New York Art Academy.
Campbell’s Tomato soup was the first soup created by Campbell Soup Company, 116 years ago. Today Campbell’s Condensed Tomato soup continues to be enjoyed by more than 25 million people in over 100 countries every week.
Campbell’s offers several delicious varieties of Condensed Soup including favourites like Cream of Tomato, Cream of Mushroom, Cream of Chicken. These tasty soups can be enjoyed on their own or used as a versatile ingredient for casseroles, stews and pasta bakes.
Campbell’s Condensed Soup RRP 95p, is available from all major supermarkets. For more details visit www.campbellsoup.co.uk