Chapel Down becomes England and Wales Cricket Board’s (ECB) Official Sparkling Wine
Today, Wednesday 6th April, 2022, England’s leading wine producer, Chapel Down has announced an exciting new partnership with the England and Wales Cricket Board (ECB) as its Official Sparkling Wine.
The partnership will see Chapel Down’s sparkling wine offered to winning teams on the podium at all Men’s International, Women’s International and Domestic Finals – watched by millions worldwide. The announcement comes on the eve of the first day of the LV= County Championship which starts on the 7th April, with the players dreaming of the celebration moments to come.
This is the first time the ECB has partnered with an English sparkling wine brand, following previous partnerships with Champagne. As one of England’s most popular sports, Cricket is the epitome of the British sporting season and particularly fitting for it to be celebrated with Chapel Down English sparkling wine.
Chapel Down CEO, Andrew Carter, said: “We are thrilled to be the Official Sparkling Wine to the England and Wales Cricket Board and delighted that future English cricket success will be celebrated with Chapel Down, English sparkling wine.”
ECB Sales & Marketing Director, Russell James, added: “We are delighted to be bringing some sparkle to the cricket summer through this partnership with Chapel Down. It’s great to be teaming up with a quality
home-grown brand across international, domestic and recreational cricket.”
The partnership is the latest in a growing number of associations that Chapel Down has across the British sporting season. The brand is already showcased as the Official Sparkling Wine of the Oxford & Cambridge Boat Race and across Ascot Racecourse throughout the year. Chapel Down extends its celebration of home-grown talent across British institutions in the world of Arts with partnerships with The Donmar Warehouse theatre, the Turner Contemporary gallery and the Royal Opera House.