Food + DrinkLifestyle

Edwards 1902 Vodka releases premium ready-to-drink cans in two deliciously refreshing flavour

Edwards 1902, the award-winning, premium English potato vodka, has launched its brand new ready-to-drink cans. Perfect for summer socialising or relaxed cocktails, the lightly carbonated premium spritz cans join the brand’s growing collection of luxury English potato vodka products. The ready-to-drink cans use both Edwards 1902 classic vodka, the first spirit to be released, as well as the Rhubarb vodka, launched this Spring with rhubarb grown from the famous Yorkshire triangle, both of which are made from Lincolnshire’s finest King Edwards potatoes.

The 250ml cans are available in two delicious flavours, Rhubarb Vodka Spritz and Lime & Ginger Spritz (both 5% ABV) and make for an idyllic summer tipple on the move, whether that be a picnic in the park, a music festival with friends or even a little treat for the daily commute home… it is summer after all!

Edwards 1902 is proud of its 100-year potato growing heritage and firm British roots. The company keep its ethos of Soil to Spirit very close to its heart and everyday function, producing the vodka at Elsham Wold Distillery, located a few mere miles from where the spirit’s fundamental ingredient, the King Edward potato, was first cultivated. Throughout its production methods, the brand has put sustainability at the forefront of its journey, and this approach can be tasted in every sip of vodka.

Premium cans, as a category, has seen rapid growth over recent months, as consumers seek convenient, easy drinking products with stylish designs. Edwards 1902 have done all the hard work and delivered hassle free, totally tasty and ultra-premium spritz cans. They are available to buy in cases of twelve, making stocking up on a refreshing British beverage a no brainer for hosting in the sun.

“Developing ready-to-drink cans is something we have been planning for a while. Our premium vodka cocktails have been received exceptionally well by at-home drinkers and the on-trade, so it only made sense to offer them as a pre-made option for the off-trade. Across the industry, there is a clear re-branding of canned alcoholic drinks, from a low-grade quick fix to a luxury experience that delivers a completely convenient canned beverage, without sacrificing on flavour or quality.” Emma Hamilton, co-founder.

This summer Edwards 1902 has been taking its Spritz Bar on the road to Pub In The Park across the UK. So far, this has been a huge success and serves that include the Rhubarb Mule and Cucumber & Elderflower Spritz have been awarded firm favourites amongst festival goers. Edwards 1902 decided to create a spin off of these serves and package them in glorious cans to capture a summer Spritz available on the move.

The ready to drink cans, join other Edwards 1902 products, which include the Classic English Potato Vodka, Cold Brew Coffee Liqueur and English Rhubarb Vodka.

Edwards 1902 Premium Ready to Drink Canned Spritz are available in both flavours on the Edwards website 12 x 250ml at £30

https://www.edwards1902.co.uk/shop/

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