Hundreds of young collectors attend M&S Hempstead Valley for Little Shop swapping bonanza

Suzi Price, Store Manager at M&S Hempstead Valley, said: “It was amazing to meet so many eager collectors at our Little Shop swap event and the reaction to the campaign has been phenomenal. We met lots of collectors who had nearly finished collecting all 25 miniatures, through to those who were just starting out. There’s still plenty of time to get involved and our limited-edition Golden Pigs are still out there to find, so the fun certainly doesn’t end here!”

For customers who were unable to attend the swap event, simply use #mylittleshop on social media to locate other collectors and create your own swapping communities. What’s more, M&S is officially launching its doubles weekend for the August Bank Holiday (24 – 26), which will see customers offered TWO collectables every time they spend £20 on Food, providing even more opportunities for collectors to complete their sets.

To find out more about Little Shop, please visit: The campaign is aimed at parents with kids from four to eight years old, but big kids are encouraged to get involved too, as well as anyone who loves to collect!

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