Kent’s Balfour Winery Behind New M&S Blackcurrant Royale Fizz
M&S has partnered with Kent’s beloved Balfour Winery to develop a brand-new Blackcurrant Royale, available across stores and online.
The perfect twist on a Kir Royale combines sparkling wine from England, blackcurrant liqueur and blackcurrants. It has been developed over six months to deliver the perfect touch of sweetness and sparkle.
Balfour Winery, located on the 400-acre farmland of Hush Heath Estate, planted its first vineyard back in 2002 and now specialises in a broad range of award-winning English traditional method sparkling and still wine.
The vineyard has worked with M&S since 2008 and supplies a range of exclusive English wines, including the popular Balfour Classic Cuvée, Cuvée Rosé, Pinot Noir and Chardonnay.
Dror Nativ MW, Senior Buyer at M&S, said: “We always want to offer something new for the party season, so it’s fantastic to work with Balfour Winery on our latest innovation. Our new blackcurrant royale is the perfect pairing with canapés, bringing something special to New Year celebrations. We’re proud to keep growing our longstanding partnership with Balfour Winery, who share our relentless focus on quality and delivering the best possible products for customers.”
Fergus Elias, Director of Wine at Balfour Winery, added: “We love combining traditional methods with innovation and this new blackcurrant royale does just that. We always hand-pick our grapes to ensure the best possible quality and flavour, including for our English Sparkling Wine, before pressing in small batches and fermenting at our state-of-the-art winery here in Kent. It’s fantastic to launch a brand-new product with M&S – the perfect English twist on a Kir Royale.”
