Mural unveiled at Elwick Place
New artwork arrives at Ashford Picturehouse as part of Ashford’s UNFRAMED Festival
Eagle-eyed visitors to Elwick Place may have spotted a new addition to the leisure development, “Film Love” – an artwork created as part of Ashford’s UNFRAMED Festival.
Award-winning graphic designer Chris Page created the installation at The Picturehouse cinema on Elwick Road, which will be available to view as part of the festival from Saturday, 1 April, to Sunday, 16 April.
The show-stopping piece is named “Film Love’, and is a celebration of the silver screen and its drive for pinpoint picture quality and definition through the ages as technology progresses. This mural design celebrates this pursuit for perfection through box shapes, colours and line-work inspired by screen test cards. People can look closely to uncover the hidden mural message ‘Love.’
UNFRAMED will see an art trail taking place across Ashford, with many popular hotspots featuring the works of celebrated artists, creatives and students, as well as activities for the family, including workshops, street dance and film screenings available to all visitors.
Each piece of art will be available to be viewed individually. Visitors can pick up a map and follow the trail around the town to several locations, including Coachworks, Low Key Tap Room, The Craftship and Picturehouse.
“Ashford Picturehouse is so much more than a cinema. We involve ourselves in as many artistic and creative projects as possible to support the arts and artists across many forms. We were delighted to be asked to be a host venue for this project and to give a large blank canvas over to a mural artist to have the freedom to explore and create something unique.
We are incredibly pleased to have a mural installed as part of the UNFRAMED festival, which will remain on display in our foyer, permanently, for everyone to enjoy for years to come, creating a legacy in this town for future artistic projects.”
Ben Hammond, general manager, Ashford Picturehouse Locals and visitors to Ashford may already have caught a glimpse of the exciting work taking place ahead of the festival’s launch, with the likes of Mr. Doodle, AKA Sam Cox, creating the world’s largest doodle mural on the side of the Edinburgh Road car park.
A free festival launch event will take place on Friday, 31 March, from 4-10 pm to celebrate UNFRAMED. Hosted by Coachworks in Dover Place, there will be DJs, family-friendly art workshops, live painting by ODISY, artist talks and street food.
Keep up with all the latest updates as they happen and watch the progress of the artwork being created by following @ashfordunframed on Instagram.