PRESSING REFRESH on everyday sneaker style, a debut British women’s footwear brand launch has trainer-obsessed circles on high alert with whispers of limited availability to be expected for the HATTY 1.0 Collection drop.

Introducing the next in-crowd favourite for everyday sneaker style, HATTY launches to market by the hands of third generation British shoemakers.

Sister and brother duo, Harriet and Lewis Houlgrave, share their family’s love of shoes alongside a unique knowledge base of the footwear industry and a shared sibling vision of design concepts.

HATTY 1.0 Collection carries a subtle vintage aesthetic, with a firm nod back to 90’s British sport brand nostalgia and while delivering simple sport silhouettes with a modern twist on culture.

Commenting on the exciting new brand launch of HATTY, Founder Harriet Houlgrave said: “Our vision is a simple one really, to provide women with a unique and trustworthy sneaker brand that empowers them to break free and make a statement with their footwear.

“This is a sneaker brand that is designed specifically for her. She isn’t wearing the same shoes as her partner or her kids. Her style is an extension of her, her statement, it’s not a statement she wants to or should share, and so our brand offers her an alternative that is fresh, still cool, but importantly is just for her.”

The brand takes inspiration from classic vintage sports brands and British culture. Successfully mixing 90’s nostalgia with modern design to deliver on an understated street style, that’s British-made from start to end.
                                                                     

Featuring unique trademark laces and styles designed from scratch, HATTY’s first collection is prepped for the summer months and offers the wearer high quality materials for everyday wear, featuring unique upper materials including luxe leather and heavy cottons.

Available in sizes UK3 – UK8, and priced between £150 to £170, the first drop unveiled by HATTY.

Lewis Houlgrave, founder at HATTY, said: “We know our target audience well, we’ve spent time in our new product development stages to launch a sneaker concept that answers what style-conscious British women aged 25-55 want in a new footwear brand.

“Fashion-forward and loyal to brands that fit her style as an extension to self-expression, we know she wants more than what the high street can currently offer her but doesn’t see why the answer needs to be high end designers – and that’s where HATTY now exists. The HATTY style sweet spot, so that she can wear something with more design value and edge while being associated with a cool British brand.”

New women’s footwear brand, HATTY, aims to provide unique and trustworthy everyday sneakers that empower the British woman on the street to break free from stereotypes and make a statement with their footwear.

                                                   
For more information and how to buy the vegan-friendly women’s sneakers, please visit: hatty.com