Unisex label, Superdry – known for fusing British design with the heritage codes of Americana and a Japanese flair for graphics – is debuting its fragrance line for him and her next month. Entitled ‘Real Superdry 01’, the line is a bold duo of masculine and feminine scents conceived for the mavericks of today; curious and confident nonconformists who respond to the call of adventure and authenticity.

Grounded by woody notes, a savoury salty accord serves as a background for both fragrances – a poetic affirmation of self-identity – evoking a second skin feeling and a fluid freshness. From this backbone, two distinct fragrances developed: an earthy, musky men’s fragrance with soft and aromatic notes and a feminine interpretation of mineral woodiness rounded by tender florals. Both aromas summon an ideal of freedom and authenticity, honouring the Superdry DNA. REAL is in fact the name of an existing fashion collection by Superdry; the numbered sequence for the fragrance hints at a series of products to come.