Fashion + Beauty

Premium Skincare Brand Murad Launches ExaSoothe Collection

The new ExaSoothe collection has been created with very dry and sensitive skin in mind, the range of three products harnesses the benefits of calming ingredients such as colloidal oatmeal, mondo grass sugar and ground cherry extract to soothe and treat irritation. It is available at: www.murad.co.uk

Dr Murad, founder of Murad skincare and board-certified dermatologist, comments:

“Our modern lifestyle means we are surrounded by skin aggressors daily, from car exhausts, smoke, pollution, free radicals, sun exposure and even our devices such as mobile phones. Sensitive skin concerns such as inflammation and irritation can easily be triggered by stress, medication, environment, hormones and over stimulating the skin, and this can be worsened with inappropriate skincare. Watch out for things such as redness, flakiness, tightness, itchiness, rough to the touch, fine lines, increased breakouts and rashes are all signs of a compromised barrier. It can appear in large or small areas over the body or face.”

Soothing Oat & Peptide Cleanser – £42, 200ml

Gentle cleanses while curbing irritation, easing discomfort, and boosting essential hydration

  • Micellar cleansing peptides deliver gentle yet highly effective cleansing; 300x more effective than traditional sulphate cleansers
  • Oat extract rich in antioxidants with soothing benefits
  • Sugar complex from corn delivers hydration to support the skin barrier

Quick Relief Moisture Treatment – £46, 50ml

Instantly soothes and calms skin, while relieving itching and discomfort

  • 5.0% colloidal oatmeal to relieve minor skin irritation and itching
  • Ground cherry blend hydrates and replenishes skin to restore suppleness
  • Oat lipids with skin-loving fatty acids, ceramides, phospholipids and sterols helps to relieve irritation and fortify the skin’s lipid barrier
  • Clinically proven to relieve redness for sensitive and eczema-prone skin

Daily Defense Cream – £54, 50ml

Daily defence against dryness and sensitivity flare-ups

  • 1.0% colloidal oatmeal to lessen itching and discomfort
  • Proprietary blend of hydrating mondo grass sugars and niacinamide to replenish and strengthen the skin barrier
  • Fatty acids from shea butter to help soften, hydrate, and protect dry, chapped skin

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