It may seem like fundraising efforts have all been done, and there’s nothing new or exciting about the process, so it can be easy to fall into patterns and reuse your fundraising techniques, especially if it’s a regular part of your job. This can leave you feeling uninspired, which can, in turn, make your potential donors feel uninspired to donate to the cause, and of course, this is what you want to avoid at all costs.
In fact, quite the opposite is true. With the rise in popularity of all things digital and many new communication channels opening up online, there are plenty of fun and exciting ways to add some interest to your fundraising efforts. All kinds of media are being consumed, and audiences crave quality and unique content, so all it takes to get your donors excited again is some creativity.
Here are a few ways that you can make your online fundraising efforts easier.
Have a quality website
Anyone can quickly put together a website and call it a day, but that won’t mean it will be successful. A quality website doesn’t necessarily mean an expensive one, but rather one that was built with a strategy behind it and the user experience in mind.
There should be an obvious goal behind the website, and in this case, the goal is to receive donations to meet a fundraising goal. With that in mind, the website should be built to convert, so that anyone who visits the site can clearly understand. The best way to increase conversions is to educate your audience because if they don’t know what it’s all about, they won’t understand why they need to take action. Make the language on the landing page clear, explaining what the site is about, what the organization does, why they are fundraising, and what the donors can receive in return (whether it’s a physical thing or the act of helping a charitable cause). This will help your user experience.
Any functionalities on the website need to be in good working order as well, and the design should be simple to navigate so visitors can easily find what information they’re looking for, or easily take the desired action.
If you already have invested in a website but aren’t noticing results, it may be time to re-evaluate how successful it is. You can work with a company like Digivante, who can conduct functionality testing and usability studies to show you where the problem areas are, or you can take a more DIY approach and use testing tools online.
Tell a story
Fundraising isn’t just about soliciting monetary donations – it’s about expressing a narrative. Telling a brand story adds an extra bit of interest to your cause to help get people excited and understand exactly why you’re fundraising in the first place, as well as what the funds will go towards and what kind of a difference they will make.
Promote on social media
Social media is an extraordinary tool when it comes to communicating with an audience. There are so many platforms to choose from and a variety of content styles to help spread your message organically, the sky’s the limit for how creative you can be and how you can get your message out there. Make sure you do your research about the audience on each platform before you start posting on it because you don’t want to be publishing content for the wrong audience and have your efforts go to waste.