Thousands of eager shoppers flocked to Kent’s renowned Bluewater Shopping Centre as beauty retail destination, Sephora officially opened its doors. The latest beauty playground, which boasts an impressive 4,593 square footage of total floor space, is the seventh store to open in the UK and the first store to open in the South East of England.

Before the official grand opening last week, anticipation and excitement filled the halls of Bluewater with queues of eager customers to be the first ones to enter through the doors of the beloved mega beauty playground and to receive one of the 500 coveted goody bags.

“Bluewater marks our seventh store opening in the UK, and like the rollout of our other stores, the grand opening response from our shoppers has been a real testament to the growing community of passionate beauty customers that continue to drive our success in market. I’ve loved witnessing the enthusiasm and appetite from the crowds coming into our store, especially on the heels of the busiest shopping weekend of the year, and it is certainly a wonderful way to celebrate our last store opening of the year.” Sarah Boyd, Managing Director, Sephora UK

Like all Sephora stores, customers at the Bluewater location will be able to shop from an incredible selection of expertly curated, ground-breaking local and global brands that have disrupted the beauty industry across makeup, travel, fragrance, skincare, haircare, grooming and wellness categories. As part of the unparalleled shopping experience that Sephora strives to provide, beauty enthusiasts can indulge in the artistry of Makeup by Mario, grab virally loved products from One/Size by Patrick Starrr, express themselves with Haus Labs by Lady Gaga, discover cult skincare favourites from Dr. Sam’s, and jump on the TikTok trends with beloved Topicals – all of which are exclusive to Sephora UK.

Plus, customers can get their hands on viral beauty products from the likes of Glossier, Rare Beauty, Tarte, Sol de Janeiro, Kayali, and Glow Recipe, along with the extensive and high-quality own brand Sephora Collection. From their range of bright coloured face masks to the best-selling Sephora Collection Size Up Mascara, customers can purchase from the brand’s wide and diverse collection across skincare, makeup, haircare, body care, and travel.

James Waugh, Centre Director at Bluewater, commented: “We are thrilled to officially welcome Sephora to Bluewater. Since announcing the brand’s arrival in August, the anticipation from our guests has been incredible to witness, and the number of shoppers we have seen really demonstrates the excitement here. The store’s opening couldn’t come at a better time, aligning perfectly with Black Friday and Christmas shopping season, alongside a flurry of other incredible brands opening their first Kent based stores here at Bluewater.”

For more information on Sephora and the exciting offers of Bluewater Shopping Centre, be sure to visit: www.sephora.co.uk www.bluewater.co.uk