Fashion + Beauty

Six hair care products we’ve tried and tested, sure to transform your hair

By Olivia Riccini

Here at insideKENT we never make recommendations without authenticity. Whether it be places to dine, shop or stay, we always try them before we write about them, so you, our readers, can always trust our advice and reviews. The same goes for beauty products.

My hair had never been a problem for me. I don’t dye it, I get it cut regularly, it’s long, thick and brunette. Shiny, smooth and silky to touch (until about eight months ago) this was a feature of my genetics I had taken for granted – blissfully ignorant that things in the hair department could ever change for me. As summer came and went, so did hot trips abroad spent dipping in and out of the ocean and in the intense rays of the Sorrento sun, it was then that my hair finally began to rebel. Once so smooth with enviable shine and thickness, by September it sat flat against my head and hung limply around my shoulders, parting art the ends into dry and brassy strands. I would attack these with a brush: its just tangled, I would tell myself, but no matter how much brushing my hair had lost its beauty.  

Desperately flicking through photos for comparison, I tried to understand when the problem had started. I had never treated my hair to expensive products, I did the occasional Garnier mask and used a big bottle of ‘drugstore’ shampoo and conditioner for long hair. I visited my hairdresser to cut the dry ends off, believing they had been damaged by summer sun, only for them to be replaced with more dry, split ends that fell into dull strands about my shoulders once more. The final straw came in February – desperate times called for desperate measures and I used my power as a journalist to call for the help of the professionals.

These are the products that saved my flat, dead, dry hair, reviving it once again to luscious long locks full of bounce, body and that enviable shine.

Alterna Hair Care

‘Caviar is an expression of a simple truth: luxury isn’t a matter of what something costs– true luxury is the exceptional experience that something delivers.’ Say Alterna, specialists in haircare rituals from 1997. ‘We’ve crafted every aspect of the Caviar experience to create sensorial rituals that indulge your senses while deeply rejuvenating your hair to reflect your timeless essence.’ Formulated without SLS/SLES* sulphates and other harsh chemicals commonly found in other products. Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line.

Caviar Anti-Aging Multiplying Volume Shampoo and Conditioner

A thick shampoo with an almost putty-like consistency, this will transform lifeless hair with no bounce or body to a voluminous mass – even long hair like mine. Both the shampoo and conditioner are gentle and suitable for daily use. As well as cleansing, this duo boosts hair’s fullness and volume while retaining moisture too – so it’s also great for dry and damaged hair that needs some TLC.

For hair that needs an extra youthful lift: Caviar Anti-Aging Multiplying Volume Styling Mist

A multi-tasking treatment styler from the ant-aging caviar collection, this nourishes, replenishes and preserves the health of hair strands, while delivering even more fullness and volume.


Living Proof Smooth Stylers – for frizzy or lacklustre hair that needs more shine.

Smooth Styling Spray

A lightweight, silicone-free anti-frizz spray designed for fine hair that delivers serious smoothness and frizz-fighting powers while detangling and preventing both static and flyaways. Apply to clean, damp hair from roots to ends, comb through and blow-dry for a smooth style. I highly recommend it.

Smooth Styling Cream 

A silicone-free styling cream for medium hair types that controls frizz, conditions from root to tip, and leaves hair with long-lasting smoothness, shine, softness, and manageability. This smells absolutely incredible, and has a long lasting silky effect on my hair. Massage into the lengths of hair when wet. 

Smooth Styling Serum

A concentrated, silicone-free anti-frizz serum specifically formulated for thick or coarse hair that provides a smooth blowout in half the time while adding softness and shine. Start with two pumps, applying to clean, damp sectioned hair avoiding roots then blow dry for ultimate slickness.

Key benefits of this Living Proof Range:

  • Reduces frizz by 75% and leaves hair 6x smoother after one use*
  • Provides smoothness and frizz control that lasts for 96 hours*
  • Conditions from root to tip, enhancing shine, softness + manageability
  • Blocks humidity to prevent frizz
  • Heat protection up to 450°F/232°C
  • Specifically formulated for medium hair


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