CharityNews

Star Cells launch new self-guided virtual tour at St Pancras International

Star Cells launch new self-guided virtual tour at St Pancras International to raise awareness for Global Motor Neurone Disease Awareness Day with live dance display.


Known as a key cultural hub with deep-rooted connections to the arts industry, the launch event took place on The Grand Terrace of St. Pancras International station with a beautiful live dance display in support of Global Motor Neurone Disease (MND) Awareness Day.

Under this iconic roof, amongst world-famous artworks such as Paul Day’s ‘The Meeting Place’
statue, and Tracey Emin’s ‘I want my time with you’, professional contemporary and urban dancers from London based Combination Dance Company and guest dancers from Rambert School performed a preview of the new virtual promenade, which celebrates resilience, community spirit, and hope for the future. This moving self-guided walk will take customers, commuters, and guests through 6 stunning locations in and around St. Pancras International, Kings Cross Station and The Francis Crick Institute.

Viewers can navigate the experience via an interactive map, accessible via smartphone. The experience includes immersive and 360 camera features, celebrating the locations’ beautiful architecture and landscape, whilst raising awareness of the world class science and culture on their doorstep. Star cells is a celebration of inclusivity, diversity, and togetherness. The performance tour will remain in situ throughout the summer for visitors to enjoy. Inspired by the exciting and ground-breaking research into neuroscience taking place at The Francis Crick Institute London and at Manchester Metropolitan University (MMU); Star Cells uses dance and film to inform and illustrate the science of how the body moves and reacts, the project conveys the impact of neuromuscular diseases in a powerful visual medium that raises awareness of these conditions.

 

Russell Spivey, Regional Fundraiser for the Motor Neurone Disease Association, said:

“This is a really innovative and creative way for the Star Cells team to mark Global MND Awareness Day and we are extremely grateful to everyone involved for their support. After many months of people not being able to enjoy this kind of activity, I’m sure there will be a lot of people delighted to be able to witness a live performance. We also look forward to welcoming guests to be able to enjoy performances and talks available through the self-guided virtual tour.”

Wendy Spinks, Commercial Director at HS1 Ltd, said “As a world-renowned destination and cultural hub with connections to the arts industry, we are passionate about lending our platform to supporting charitable partners that make a difference to our community. After such a challenging year for so many local causes and non-profit organisations, we hope that the launch of this new virtual tour will raise essential awareness and funding for MND, at a time when it is needed more than ever.” This project is supported by an Outreach Grant from The Physiological Society.

For more information, please visit http://www.physoc.org.

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