Health + Wellness


The Strength & Conditioning Institute launches groundbreaking Internet service.

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Award-winning UK gym The Strength & Conditioning Institute (The SCI) has today launched an online service which delivers world-class training and nutrition programmes directly to Internet devices around the world. THESMARTCOACH is the brainchild of National Level Strength & Conditioning Coaches Alex Shoebridge and Martin Shyvers, and filmmaker & photographer Christopher Shoebridge.

Cutting-edge training facility The SCI was founded in 2012 and is already leading the industry as a centre of health and fitness excellence. The new platform, THESMARTCOACH, will deliver the world-class body transformation programmes for which The SCI has become renowned, directly to smartphones, tablets or desktops. No matter where in the world users are, an internet device will provide 24/7 access to the very best and personalised health, fitness and nutrition instruction.

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Combining Martin and Alex’s more than 30 years’ knowledge and experience as National Level Strength & Conditioning Coaches with the skills of professional chef Ben Sulston gives THESMARTCOACH enviable credentials. The service aims to help people achieve their goals, change their lives, and dramatically improve their health, anywhere in the world. 12 week courses are available at a price of £127.50, and offer detailed workout videos, healthy cooking tutorials based on carefully devised and balanced recipes, and continual encouragement and guidance.

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Director and Head Coach Alex Shoebridge said: “We provide a level of training and expertise for people of all ages and abilities previously unseen in the sector, and this is what has lead people from all over the UK, and from as far afield as Australia, to contact us for guidance. THESMARTCOACH means that anyone with an Internet device can now benefit from our expertise and revolutionise their health.”

Martin Shyvers, fellow Director and Head Coach said: “Our mission has always been solid but simple: to improve the health of every single person who walks into The SCI. The development and launch of THESMARTCOACH now allows us to expand and realise this vision on a global scale.”

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