Useful Tips To Help You Streamline Your Packaging Process
With more retailers and customers moving online, the expectation for well-packaged products is becoming the norm. Despite this, packaging is still one area that businesses tend to overlook in favour of other, more straightforward options. However, by ignoring the packing process, many companies are leaving money on the table and slowly eroding their brand credibility to other companies who tackle packaging more seriously. This post will cover why packaging is vital for businesses to get right and discuss some helpful tips to streamline packaging operations.
Why Is Product Packaging So Important?
Although most businesses certainly understand the need for packaging, many are unaware of what makes it an integral part of selling products. Ensuring that your products are packaged adequately will provide you with several advantages, including:
- Protection from damage: Packages are at risk of getting damaged during transit, and good packaging can alleviate this issue. It can keep your items safe and ensure that the end customer receives their purchase the way it was intended.
- Reduces the risk of refunds: If your customer receives their product and it has been damaged, you are obliged to offer a refund, a replacement, or credit. Whatever option you provide will cost you money and could have been avoided with proper packaging.
- It can set your business apart from others: Packaging provides you with the chance to promote your brand as it is being transported. Moreover, you can choose eco-friendly materials, which should boost your brand reputation enormously.
- Reduces costs if you get it right: By streamlining your packing operation, you can save money by reducing waste. Moreover, packing your items properly could result in a reduced logistic footprint that saves you money.
What Makes Good Packaging?
How can you define “good packaging”? This is tricky to answer as it will be different for every business. For example, a food producer will have different needs to a company selling machined aluminium parts. However, some things are the same for every business, including:
- Efficiency: In order to reduce costs, packaging should use the least amount of materials and carry as much product as possible.
- Reduced waste: Extraneous items, such as tape can add up to a lot of money if not adequately accounted for.
- Productivity: Getting things packed and sent out is usually the last part of the process. The more efficiently you can do this, the more productive you will be.
Steps You Can Take To Streamline Your Packaging Process
All of this might seem alarming, but there are many things you can do to streamline the process, from using the right equipment to training your staff correctly.
Perform An Audit To Discover Any Issues
An audit is a process in which an organization reviews its performance and compares it to the standards set by its peers or industry best practices. This process helps identify opportunities for improvement and areas where the company might not be performing up to par. You can begin by examining your current strategy and seeing what bottlenecks exist and any wastage you can reduce. You can either perform the audit in-house or outsource it, but you need to make the results available to your management team and those from relevant departments. It is also helpful to present the findings in a company-wide memo in advance of any future changes.
Make Use Of The Right Tools
Using the right tools for the job is critical if you are serious about reducing costs and increasing productivity, and automation is one way to go about this. Automating tasks that typically require human labour is achieved using machines, computers, or software. The most common example of automation is using a device to perform repetitive tasks that humans would otherwise do. Packaging automation provides an opportunity for companies to increase packaging efficiency while achieving greater levels of quality and efficiency.
While automation could be the way for your business, this doesn’t mean you can ignore the human element. Staff will need to set up and maintain the machinery and those tasked with packaging products that the machines cannot handle. This packaging process overview from INSITE notes that investing in employee training is essential to the packaging process. The training could include training on operating machinery and information about reducing waste.
Choose The Right Type Of Materials
Choosing the suitable materials for your business is the next step in streamlining your packaging process. It’s essential to do a little research when selecting a box since many different types of options are available. The kind of material will be especially impactful depending on if you are a B2B or B2C business. For instance, most B2B businesses don’t mind what materials are used as long as they can be easily disposed of and keep the product safe. However, B2C consumers can be more discerning regarding packaging waste. Therefore, you will have to figure out what material is best for your industry and work around that.
Distribute Tasks To Team Members
Walk into any small to medium-sized factory, and you will probably see lots of people busy at work but only a few at the very end of the process. This can cause serious bottlenecks when trying to fulfill larger orders. Therefore, you should try to allocate more staff to where they are needed and help to alleviate any obstacles that arise.
Plan Your Packaging In Advance
If you are packaging your products, you need to know how much space you have and how much space you need. This will help you plan in advance and give a clear idea of what packaging design is required. In order to make efficient use of space, designers should consider how the end-user will handle their packaging. For example, if you want to package a fragile item, you should consider how it will be transported and stored. If you run a warehouse and know that your items will be packaged and transported using pallets, you’ll need to ensure that you have the proper storage for this. In this case, it’s best to go to expert warehouse storage companies like WSL to help you organise your space accordingly. They can suggest which pallet racking is right for your needs, helping you to optimise your processes.
Communication is key in all businesses, especially in a warehouse setting. Streamlining your warehouse process depends on prompt warehouse communication. Within your warehouse, you should make sure the order process takes no more than a few seconds or minutes to receive the order and begin the packing procedure.
In today’s business environment, having the ability to streamline your packaging process can go a long way towards helping your business succeed. Over time, you will improve customer satisfaction and revenue by understanding the importance of packaging and what you need to do to improve productivity.